Yesterday morning, on the 31st May 2012, the two last Official Ferrari Stores have been opened in Madrid.

Fernando Alonso e Marc Gené, the event special guests, got to Calle Serrano 6 driving two FF Ferrari cars, where their enthusiastic fans were waiting for them, to see the two champions of the Formula 1 world.

The heart of Madrid throbbed of the Prancing Horse’s supporters emotion, that were present at the ribbon-cutting ceremony with Lorenzo Bassetti, the general manager at ARP, a Ferrari partner.

The press conference with the present mass media and the meeting with a selected customers group allowed the two important driver to offer their fans big emotions, autographing photos, caps and flags.

The Ferrari boutique has a floor area of 500 sq.m, that are distributed on two levels, where fans will find all the Maranello House items and admire the beautiful car to commemorate Italy’s 150years of Unity.

When the event in Calle Serrano ended, Marc Gené headed the parade of twenty Ferrari customers’ cars, driving a 458 Ferrari Spider, that arrived in Plaza del Callao at last, to greet the inauguration of the official store in El Corte Inglés.

Those are a new winning events for the Maranello House, a day in which excitement mixes with emotions that the two drivers gave their ardent fans with their presence.

 

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