This is the third year of collaboration between the Ferrari Store in London and the Royal Institute of Brititish Architect’s Regent Street Windows Project.

The will of exceeding expectations of its ardent customers and Ferrari passion for technological innovation are fundamental in this venture that mixes glamour of today style and a design that can surprise thanks to its peculiarity.

The theme of “Play” has been planned by Feix & Merlin architects, thinking about a particular window display for the Ferrari Store, that charms people walking by in a lights and colors whirlwind.

The legendary red of the Prancing Horse outlines the Formula 1 car and the classic Ferrari Gran Turismo shapes, that animate the two side windows near the front door of the shop.

This wonderful display, that is on show from Monday 16 April until Sunday 6 may 2012, is an unmissable chance for the true fans of the Maranello House, that will esteem the beauty and the dynamism of the window images, on the background of the vivid London.

Let yourself be carried away by the dream of Ferrari charm in the exclusive and elegant atmosphere of the Store, that each day offer its guests always new shopping experiences.

Let yourself be excite by the dream of Ferrari charm and give yourself over its universe, to discover excellence of the important Italian Brand.

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